Strawberry Alarm Clock Is Still On Time in 2017

sac venice 2017

Strawberry Alarm Clock plays Venice, CA—2017

One minute I’m a 17 year old kid in the high school gymnasium listening to the coolest sound of the year, the next I’m on Venice beach with mike in hand interviewing them—50 years later. Out of the mists of history and the utopian haze that enveloped our generation reappeared this summer. Wearing the flowing kaftans with brightly swirling flower and paisley designs, the Strawberry Alarm Clock’s sound hasn’t changed. Rare among old rock bands that do the legends thing, the majority of its members were there at the beginning. But more importantly, they sound the same. Even the new songs are in the pocket of Incense and Peppermints, their number one hit.



Strawberry Alarm Clock’s first album—1967

Last year all over the San Francisco Bay Area 1967’s Summer of Love was celebrated with numerous art exhibits, concerts, and tours. Heavily supported by the local political establishment, weekly reports of happenings were published in the San Francisco Chronicle. Notables from that era were so heavily interviewed that Peter Coyote (one of the original Diggers) said, no mas. But here in LA hardly a whimper was heard.


But being a Venetian (LA local) and life-long fellow-traveler with the hippie movement, I can verify we had a scene and we are celebrating the LA hippie era. The epicenter of LA hippie was Venice/ Ocean Park with local faves; the Doors, Canned Heat, Spirit, Chamber Brothers, Love, and many more.

Venice hasn’t forgotten the Sixties. For the past twelve years the Venice Music Festival has hosted hippie era performers the Chambers Brothers (‘Time Has Come Today’), Country Joe and the Fish’s Barry Melton and last year the Strawberry Alarm Clock headlined. As the sunset and a marine chill settled in, I smelled patchouli and herb in the air. It felt like we’d taken a magic carpet ride back in time fifty years.

Before the show, representing the legendary LA Free Press, I interviewed the band. Friendly and natural, they could have been your local BMW sales agent or fish store owner (which are the day jobs of a couple of the guys). In response to my inquiry on changes to their music, Greg Bunnell (the bassist) said it is the same. I can vouch for that— flute and organ highlights and ethereal harmonies replicate the sound of fifty years ago. New songs contained a gentle social commentary, just as the old songs were played with passion and fidelity.
The Alarm Clock insists that psychedelia lives and they do a great job of maintaining that vision of flowers, peace, and love. At least for a couple hours in Venice time-travel was possible.


SAC and RW

50 years on, RW & the Alarm Clock pose with a copy of the original LA Free Press ad for their 1967 show at the legendary Cheetah Club, Venice

In search of hippie, I’ll be on the look-out for revivals of the hippie era through-out 2018.  If you know of an event you think might fit, please send me a line and I’ll gift you a free copy of my memoir, Living the Dream Deferred.

Categories: Creative Expression, Uncategorized | Tags: , , , , | 2 Comments

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2 thoughts on “Strawberry Alarm Clock Is Still On Time in 2017

  1. Good article.

    I sent the link to a few people.

    Take care —

    Neil S.


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